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A good brand name is one of the most important assets a company can have.
One of the most valuable pieces of intellectual property that an organisation can own is its name. The reason for this is that unlike a logo, which is subject fashion and often needs to be updated, a name lasts longer. Consider Shell and Coca Cola, each have evolved their visual identities many times, but their names have remained the same. Furthermore, a name penetrates further, it exists in your target audience's mind, it is verbal, it also exists as text. In a sense, it exists in different dimensions.
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Ink on Paper
The universal use of computer technology in modern desktop publishing has made the process of typesetting, paganation, compositing and other aspects of the art of publishing much easier and faster. Although most artwork designed on-screen has the appearance of being able to be achieved at the push of a button, one aspect of the graphic industry that still needs thorough real world thinking through, is colour.
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Strategic Planning for Start-up Enterprises
With a new idea, or a new enterprise in mind, what is going to make you stand out from the crowd, or even survive the commercial minefield, once you convert that idea into action? Too many great business ideas don't make it through the incubation period because the idea is not appropriately filtered through a robust, thorough, and practical strategic plan.
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Branding
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