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| | | Cotton and Co | | | | "By appropriately branding the business, the perceived value of the products was lifted to a new level. Under the previous bead & jewellery superstore brand a necklace selling for $200 appeared expensive and over priced, but by rebranding it as a Cotton & Co piece it became good value and extremely well priced. Furthermore, in many cases we were able to raise the prices of products." Michael Cotton - Director, Cotton & Co | | | | | Download Cotton and Co PDF case study >>> | | | Cotton and Co website >>> | | | Return to clients >>> | |
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