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Saxon 1050

Willmore Design worked with Saxon Drinks to create a brand name and identity for a range of juices. ‘Saxon 1050’ was chosen because the orchards that produce the juices pre date the Norman Conquest in 1066. The branding is uncluttered which reflects the unadulterated nature of the juices - they are made from pure apples rather than frozen apple concentrate. This is important because ingredients now play a major factor in the consumers’ decision making process.

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