| Methodology |
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Consultancy, research and recommendations |
| Successful brand identity requires thorough research and analysis of: a client’s situation; their products or services; and the industry they operate in. |
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| This is achieved through visual audits, site surveys and interviews with managers & employees. On the basis of this research a brand identity plan is drawn up outlining: the brand’s target audience in relation to it’s competition; the brand positioning; the programme of work to be undertaken and the creative brief. |
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Design concepts and design development |
| Design concepts are explored under the criteria laid down in the brand identity plan in tandem with the client. Notional ideas become hard options expressed through key aspects of the brand: its products, services, environments and naming structures. The resulting solution is a single core idea from which the brand identity hangs. |
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Design application and implementation |
| The concept solution is applied to all necessary items in a consistent manner to ensure that the brand is rolled out effectively in the form of: final artwork, design guidelines, prototype development and print management. |
